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Kim Kardashian Wants Customers To Feel "Secure" | Entertainment

Kim Kardashian Wants Customers To Feel "Secure"
Kim Kardashian Wants Customers To Feel "Secure"
Photo by David Gabber/PR Photos

While creating the Kardashian Kollection for Sears, Kim and her sisters had their customers in mind!

The 30-year-old said:

"Usually when I buy clothes off the rack, I need to have them adjusted. So for this collection, we made sure each dress had an hourglass shape. We also used stretchy fabrics; the pieces have lots of stretch and hold so you feel secure."

Kim, Kourtney and Khloe also have a range called K-Dash by Kardashian for QVC, which Kourtney told ELLE is a bit more "casual":

"I think the QVC collection is a bit more casual. And in the new Kardashian Kollection, we also have lingerie, shoes, bags and jewelery."

Be sure to check out their designs, right over here! Everything is 30% of right now...added bonus :)

 
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