A few weeks ago, the Federal Trade Commission (FTC) charged marketers for the Ab Circle Pro with making false claims, including that the device could cause “rapid and substantial weight loss.” Of course, before this case, the government came down on plenty of other diet or fitness products for going too far with claims-- think Skechers toning shoes, Nivea My Silhouette! skin cream, and acai pills. And I guarantee more questionable products are out there.
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Before you fall prey to these cleverly marketed bogus weight-loss products, take a look at the following seven red flags. The FTC says these are signs of far-reaching claims:
- Cause you to lose a lot of weight ,no matter what or how much you eat
- Cause you to lose two pounds or more a week for a month or longer without dieting or exercise
- Block the absorption of fat or calories so that you can lose a lot of weight
- Let you safely lose more than three pounds a week for more than four weeks
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- Cause a lot of weight loss of everyone who uses it
- Cause you to lose weight permanently (even after you stop using it)
- Cause a lot of weight loss by wearing it on the body or rubbing it into the skin
I hope this can help guide you when you are tempted to spend money on something that looks (and is) too good to be true. Be careful out there!
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FatFighterTV is authored by Sahar El-Hodiri Aker, a veteran TV health reporter. Besides original videos, FatFighterTV features healthy recipes, weight loss success stories, and the latest news on diet, fitness, and the obesity epidemic.