It's the color of power, status and chemical attraction!
Men looking to attract the opposite sex better add some red to their wardrobe! According to a new study out of the University of Rochester, women are more attracted to men in red. Researchers found women view guys in that color as "higher in status, more likely to make money, more likely to climb the social ladder"...and more "sexually desirable." Researchers asked 288 women and 25 men to look at pictures of a man in a red shirt or another color. Adjectives women used to describe the man in red were all about power, attraction and sex. Crimson apparently does not lead to thoughts about kindness or other social attributes.
"When women see red it triggers something deep and probably biologically ingrained," says lead researcher Andrew Elliot, professor of Psychology. "We say in our culture that men act like animals in the sexual realm. It looks like women may be acting like animals as well in the same sort of way."
The study included undergraduates from the U.S., England, Germany and China. The women's answers were consistent across all cultures.
BTW, the shirt color had no effect on the male participants in the study.
Source: Journal of Experimental Psychology: General.
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