Love stories. Romantic comedies. Chick flicks. For you, these types of films might be a perfect, quick form of escape. But for your man, it’s just another two hours of torture at the end of a long week. So how do you convince him to watch your movie when he’s already pre-conditioned to resist? It’s easier than you think, you just need to use these simple marketing techniques:
Find Your “Leading Lady”
While you’re gushing all over about whether the protagonist will end up with the ‘handsome boss that doesn’t notice her’ or the ‘longtime guy friend who’s secretly in love with her’, your guy will need something to keep his mind occupied. It always helps when the lead actress is attractive. If you want him to watch The Notebook, then sell it to him by downplaying the romantic comedy genre and playing up the star, Rachel McAdams. By stating, “It has that girl from 'Red Eye' and 'Wedding Crashers', you’ve not only planted a hot chick in his mind, you've also lumped your movie into the same class as other films he’s enjoyed.
Which brings us to another useful tool…
Make Positive Associations
The marketing materials for “rom-coms” are carefully targeted to women, so showing him the movie poster or trailer for a Nicholas Sparks adaptation isn’t always a wise move. You need to give him something more “guy friendly” to latch onto.
For example: You want to drag along your boyfriend to see the next Sex & The City movie, so you should give him a taste of what’s potentially to come. If you’re a die-hard fan of the series, then casually queue-up some handpicked episodes from your DVD boxed-set. Pick one or two that are particularly sexy. If he seems to be enjoying it, then wait until right after a sexy moment and nonchalantly say, “You know…we should go see the movie tomorrow!” In his mind, he’ll think you’re giving him a guilt-free pass to watch more sex scenes and it will be much easier to manipulate him into going to the multiplex.
Turn Up the Entertainment Value
Let’s be honest, ladies. Not all of these movies are going to be instant classics. You should do yourself a favor and check out the film’s rating on RottenTomatoes.com before you’re committed. If the reviews are overwhelmingly negative, then you might do yourself a favor and skip it. But if you know it looks cheesy, and you still want to see it, then lower your expectations and just make a game out of it. Your guy will get a kick out of seeing you openly mock the movie on the couch right along with him, or find it a little sexy as you secretly whisper jokes to each other in the movie theater.
Another compromise would be doing a double feature. I wasn’t completely convinced that I wanted to see Up in The Air, so my wife agreed to go to Avatar next. Both of us got to see the movie we wanted, and it made going to each movie much more bearable. Lucky for us, it turned out that both films were spectacular.
Getting your guy to see a “chick flick” might not be easy at first, but if you find ways to make the experience less dreadful, you may have yourself a loyal movie partner. Though sometimes you should consider just watching them with your gal pals, it’ll decrease your chances of having to see The Expendables or a brutal slasher flick in the future.
JL Watkins is blogger/writer, in Orlando, Florida. He’s a regular contributor for GalTime, and the nationally syndicated morning show, The Daily Buzz. He writes about all sorts of geeky things on his blog, LittleLostRobot.com.