Dear Ms Liebert, All I hear lately is about how social media is necessary for everyone from bloggers to big businesses. I work for a small boutique. Is it still as important and is it more important than regular marketing/advertising?
In my opinion, social media marketing can help any brand/business in a positive way. So, it doesn’t really matter if it’s as important for you as it is for other businesses. It matters, only, if it boosts your business.
One of the great things about the Facebook advertising platform is that ads can be targeted to very specific audiences—by location, interests, age, sex etc... For example, if your small boutique is in Manchester, Vermont and you sell women’s dresses by specific designers, a Facebook ad targeted to women who live in Manchester, VT and are interested in fashion and those specific designers would undoubtedly help you.
It’s impossible to say whether it’s more important than other means of marketing/advertising without doing a little experimentation. Along these lines, you can also control your budget on the Facebook ads platform, so it can’t hurt to try!
If you have stories about how social media has helped you, let us know!