Makeup #101: Don’t ‘Brush’ It Off!

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Brought to you by  brush-iq



When it comes to beauty, everyone’s routine is a little different. Whether you take 5 minutes to put on your face or map out the morning to perfect your look, it really is all about the application. Read that as: it’s all about the brushes!

Forget smearing on concealer or blending blush and bronzer with your fingers; that’s so amateur. No matter how much time you have, all the pros agree: brushes matter. From how you store and clean them to which ones you use, it’s time to test your Brush IQ.

 tweezermanIn the video below, celebrity makeup artist to the Kardashians, Rob Scheppy, shows you how to create a super popular look, the cut-crease eye. All you need? Tweezerman’s Brush iQ Collection, the next generation of brushes with patented technology.

There’s even a mascara guard to keep those pesky flakes off your under-eyes when lux-ing out your lashes . (You know what we’re talking about. You swipe on mascara, blink, and suddenly your concealer is covered in little black marks. Yuck! (Why didn’t we think of the guard. Genius!!!) 


Want more on the look? You can get  details here

WAIT, there’s more! Think you’ve got it down…think you’re already a beauty genius? If you are, you could win the complete Tweezerman Brush iQ Collection or a Mini Face Contour Kit!

Take the Contouring Challenge

Here’s how to enter:

  • Share a photo of your finished, contoured look on Instagram or Twitter using #RealBeautyGenius 
  • Be sure to fill out the official entry form on our contest page to complete your entry:
  • DON’T forget the hashtag #RealBeautyGenius (We felt it was worth repeating.)

Good luck!!!!!

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